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Ryan Barrington Cox

Ryan makes things in Asheville, NC.

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Be able to explain.

You’ll know your idea is refined when you can articulate it to others.

Practice is the only way.

Start by talking to yourself.

Say your piece. Edit it. Shave off words. Get to the point. Add humor whenever possible.

Then speak your mind to others. Notice when their eyes start to glaze over. Take note of where and when you lose them.

Stop talking when you’ve lost them. Don’t waste people’s time!

Retreat. Regroup. Practice some more. Have another go at speaking to someone.

When you can explain yourself and hold their attention, you’re close to mastering your idea.

Be able to explain.



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